How to Start a Photography Business: 25 Pretty Packaging and Branding Ideas

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How to Start a Photography Business: 25 Pretty Packaging and Branding Ideas to help you with your business needs. How to start a photography business

How to Start a Photography Business: 25 Pretty Packaging and Branding Ideas that will help you get started to make that WOW impression so clients will want to keep coming back.

Everyone loves a pretty package, right? The professional photography world is such a saturated market, it’s always important to think about ways to have a current or past client coming back (or offer incentives for clients to share on social media, that will have their friends drooling).

Think about it. If someone hands you a gift in a grocery sack, or someone hands you something all tied up in a pretty bow. Placing hidden treasures such as candy is an extra bonus.

Not only are you offering great photography, it’s about the overall experience. Packaging up your order with a lovely presentation is sure to leave your client with warm fuzzies in their heart. It’s just a little visual that will stick in their mind the next time they are needing a photographer. I thought I’d share my packaging along with a bunch of other inspirational ideas to get your mind rolling with ideas to create something unique.


I’ve changed my packaging several times, and right now and very happy with the simplicity! I love bright colors, and used the colors from my website to create my logo. {Logo design is a whole other subject, but look on Etsy for designers or even ready-to-purchase logo’s to save money}.

I shared these images on Instagram a few months ago, and got so many fun comments! It let me know that my packaging was a HIT!

How to Start a Photography Business

I shared those images during the very busy fall season, where I had 11 clients images I had to package all at once. It made my process easier that I stacked all 11 boxes on my desk, and once they were finished, I put the lid on the box and stacked in the “to deliver” spot.

Here are my packaging items all spread out so they are easy to view:

Photography Packaging

  • Custom USB drive: Flashbay (lots of colors and options). About $10 each when ordering 25
  • 4×6 turquoise blue box: h-b Photo. $1.80each/50 count (lots of other colors and sizes)
  • Printed card: I purchased the design of the front from Alyssa Collins, a photographer, and customized to my colors.  Printed 4×6 from Black River Imaging
  • printed sticker label: Design from 733 with my logo and printed at Black River Imaging (lots of shapes for stickers)
  • candy:  I was so excited to find Tootsie Rolls in my brand colors at my local grocery store! Any kind of candy is fun to add into the packing.
  • paper candy bag: Found at many party supply stores or scrapbook stores or online here {mini clip from scrapbook store}
  • Business card: Many shapes and sizes at Black River Imaging, mine were designed by 733.

I used to add a personalized key chain or mini accordion album as a gift, but it’s now nice to be able to complete editing my image, package, and deliver all in the same day.

You can find great digital designs just for photographers on: Design Aglow // Photographer Cafe // Etsy // Beauty Divine

I recently scoured Pinterest to find some ideas on Photography packaging, and have got some fun images to share! I add lots of photography inspiration to my Pinterest page, so FOLLOW ME THERE to catch what I add!

Click on each image/link below the thumbnail to be taken to the direct source. If there isn’t information on their packaging there, contact the photographer and maybe they can further help.

What do you think, would you be excited to get a pretty package like this after investing in a photo session?

For Other Photography related posts, check out:

How to Start and Maintain a Photography Business

How to Use Social Media to Gain clients for your Photography Business

What to Charge in a Photography Business

Photo Session Questionnaire for clients


Join The Discussion



  1. Cari says:

    LOVE your packaging, so fun and love the color palette!

    • Kristen Duke says:

      Thank you!! I love color, and I’d be happy to get this package!

  2. Kim G says:

    How fun! I think getting the package is just as fun as getting to see the photos. You’ve done a great job.

    • Kristen Duke says:

      Thank you so much! I hope it creates an extra BUZZ of excitement!

  3. Nicole says:

    thanks for this. it’s really inspiring. I’m trying to find a way to brand my product that works well for m.

    • Kristen Duke says:

      You’re welcome! It was fun searching and finding so many cute and different ways to package things up!

  4. Jamie Hunt says:

    I absolutely love your packaging! Love how they go with the colors of your site! If you dont mind answering…. how do you send them? Just put a stamp on the box? Or hand delivery only? Thanks!

    • Kristen Duke says:

      I do a lot of hand deliver, mainly they come to me to pick it up. If I mail it, I get a cute and colorful bubble mailing envelope and send it out.

  5. MJ says:

    Love your packaging! Fun colors too 🙂
    *visiting from Take-A-Look Tuesday party

  6. Hi Kristen 🙂 🙂 🙂

    These are some fantastic ideas. I’ve moved one step forward to opening up an Etsy shop to sell some prints. I’m starting small with postcard-sized prints and then going from there. I’ve just got to figure out the best place to get prints made.

    Love and hugs from the ocean shores of California,

    Heather 🙂 🙂 🙂

  7. I absolutely ADORE this post. I started working on my packaging a few months ago and the response has been amazing. No matter how amazing your photos may be….delivering them in style is CRUCIAL! I will defiantly implement some of these tips! Thank you so much!

  8. I absolutely love your site. I especially love how you share your business tips as well. I am sooooo going to use this idea of packaging the USB in a pretty/professional way. I’ve never done this and need to! I can’t thank you enough!

  9. Hi Kristen!
    Thank you so much for including my packaging in your fabulous post! Such a gorgeous collection of packaging you have gathered, and I adore yours! Sorry for being so late to the game, I just saw this link! 😉 Thanks again! xoxo

  10. What size flash drives do you purchase?? 1-2GG?? Thanks!

    • Kristen Duke says:

      At least a 2 gig, depending on how many images, but that’s what I get!

  11. Love this! So bright and cheerful. Thank you so much for the ideas. I hope I can make mine look half as good as yours!

  12. Hi Kristen!

    I love all the help you give fellow photographers and I’m just grateful to you!


    • Kristen Duke says:

      You are so sweet, thank you so much!! I’m so happy it’s helpful!

  13. Nicole says:

    Hello Kristen,
    I love this idea and your colors. I was just curious how much it cost you to send your package to you clients?
    Thank you!

  14. Shantell says:

    Your posts have all been so helpful! I have a couple questions though..:) Do you tell them to bring back the USB drive when you take future pics of them? Or give them a new USB drive every time? Also, why do you prefer them to CDs? Thank you!

    • Kristen Duke says:

      Glad it’s been helpful! I just give them a new USB, they only hold 2-4meg anyway. CD rom’s are fading out and some don’t have the ability to put them on their computer anymore, so I figure USB’s are safe, and it’s easier for me to transfer, even though it costs a bit more.

  15. Sarah G says:

    Can you email me I am in Ga and I am starting my new business up
    Can you email me so I can ask you some questions!!

  16. Erin says:

    I love all of these pretty packaging ideas!

  17. and another great ideas for photo packaging y’all can find at 🙂

  18. this looks fun i like this. thank you for sharing this article. this is a great help

  19. facts!!!!!!!

  20. jackie prim says:

    I feel like I have found a new friend reading your post. You are so personal. I don’t have any photographer friends local. It is a small town and very competitive. I have been taking pictures for 2 years now and I am wanting to step in up a notch. Thanks for your tips. I am so taking your advise.


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